The Storefront Dream: Why we do what we do

Originally posted to the Storefront blog on July 30th, 2013.

On June 26th we announced our launch in New York and the amazing support we’ve received from our investors and advisors. On July 10th we celebrated the launch in New York with our partners in retail, real estate, and friends old and new. The support we felt in New York was incredible (in 72 hours over 1,700 pop-up advocates RSVP-ed, totaling over 2,000 by the time the doors opened).

Overall, our launch in New York is a major milestone for our team and it brings us one step closer to our dream: making it as easy to open an offline store as it is to open an online one.

The current state of retail

For the last 20 years, retail has gone through myriad changes. There was a time when zero products were sold online and the only way for you to buy something was in a store down the street. Now e-commerce has become a mainstay in retail. It’s easier than ever to sell online. It’s easier than ever to create an online store (think Etsy, Shopify, Storenvy, CustomMade, and many more). Now, in a matter of minutes, your business is live and you’re accepting orders.

Tragically, even though 95% of retail transactions occur offline, little advancements have been made to make opening up a brick-and-mortar retail store any easier.

Infographic- 95 percent of retail transaction are offline

In the future we’re working towards, opening up a brick-and-mortar store will be as easy as setting up your store online. Today, retailers can find space over lunch hour. Space owners can easily add their properties to Storefront and present them beautifully to the world. We’re committed to improving this process every single day and we can’t wait to show you what’s next.

The team to make it happen

Changing the world of retail is not one person’s dream. A dream this big, requires a team. An amazing team to get the job done and take the time to enjoy the view along the way.

We’d like to send a big thank you to anyone that has worked with us, we’re lucky to have had you. A big thank you to our current team, you make it easier to get out of bed every day and do what we do best.

And, finally, a big thank you to future members of the team, we’re looking forward to learning more about you and we’re going to be better because of you. You’ve chosen an amazing place to call home. Join us: hi@thestorefront.com 

Poppin Bottles - Storefront New York Launch Party